Transformation Stories


See what clients are saying about business coaching, advisory boards, workshops and more from Deliberate Directions.

Executive Coaching Testimonials

"You are a coach that cares and is willing to go above and beyond. You have made a huge impact for me and my life (your coaching touches more than just business). I appreciate your help and friendship."
Ben Kalkman
Owner/Cutting Edge Kitchens
"There are many things I love about the business support at Deliberate Directions. Allison has a true gift of being able to dive deep into my goals, fears and roadblocks. I very much enjoy the 90 Day Business Planning, as it breathes new life into my actions every quarter. It's one day that provides so much clarity on why we are doing what we do but also the HOW, broken into bite sized pieces. Highly recommend!"
President, Property Management
"We have some good news — our studio was featured by Good Morning America as a business adapting creatively in the face of the pandemic. Thanks again for guiding us especially at the start of quarantine — it really helped us keep forging ahead instead of panicking. We appreciate you motivating us along the way!"
Angie & Marcus Marianthi
Owners, Boise Music Lessons
"Allison did a great job sharing company feedback with me and making sure I was viewing my leadership responsibilities in a balanced and open way. If we aren’t consistently developing as leaders intentionally, we’re falling behind."
Nick Massoth
Chief Operating Officer, Verified First
"Allison guided us through a smooth hiring process. We were hiring for a managerial position for our manufacturing company, and like any small business we had tried several different approaches. Allison was able to provide great direction and resources to make the process not only seamless but also efficient by not wasting a lot of time on the wrong candidates. Now I do not dread the idea of hiring new employees as we continue grow our business."
Jared Wilson
COO, Accura Outdoors
"Working with Allison at Deliberate Directions has played a significant part in our business. Over the last year I worked closely with her to develop strategic business goals that have allowed our company to grow. I have worked with executive coaches in the past but the expertise, training, and consistency I have received from Deliberate Directions has surpassed all of my expectations. I would highly recommend her for your business no matter how large or small."
Bonnie Blair
CEO, Colorado Classic Exteriors
"Meeting and collaborating with Deliberate Directions has been the best business move I made. Allison is a mentor who is fully dedicated to my success and I could not be more thrilled to be working with her."
Dustin Riggs
President, Idaho Impact Construction, LLC
"Deliberate Directions has been one of the best business decisions I've ever made. In our first meeting as a team with Allison we got more direction and clarity than we did in the entire year before. I've read all the business books and watched all the business "gurus” and was never really able to implement the teachings. Books and podcasts don’t hold you accountable! Our company has doubled this year and next year is looking the same."
David Maka
Founder & Managing Partner, Kaliber Construction, LLC
"I hired Allison at Deliberate Directions as a business coach in April and since then we have seen tremendous growth of our business. She as helped us with marketing, sales, and operations. Well worth the investment to take our business to the next level."
Trevor Millar
Operations Manager, Three Rivers Seed

Whetstone Local Testimonials

"Jennifer Drean has been very helpful in getting me past my roadblocks, challenging my thinking and keeping me on task and accountable. I would recommend coaching to anyone that is looking to expand their business and personal knowledge."
Terrie Trevino
Sales Executive, PayneWest Insurance
"Sometimes I can kind of get stuck looking at things only through my industry lens. The feedback from my Whetstone board of directors has been invaluable. I highly recommend Whetstone if you are looking to take your business to the next level. Getting feedback from other professionals outside of my industry has really help me to see things from a different point of view and helped me grow and build my business."
Eric Leigh
Vice President of Mortgage Lending, Guaranteed Rate
"Our company has experienced rapid growth and change over the last couple of years and Whetstone has given me the opportunity to connect meaningfully with other business professionals in a peer to peer coaching environment. The sounding board and the deep dives are extremely beneficial, and they often help shine a light on opportunities for improvement I hadn't explored before. I really value having the feedback and outside perspective from the other professionals in the group. It's helped me strengthen my skills and helps me to become more of the leader that I want to be. And I would highly recommend this program to any other business professional. It's amazing!"
Liz Fields
Director of Operations, Harmon Smith Financial Group
"Why did I join Whetstone? Being a small business owner, and having a small office, faced with a myriad of concerns and challenges from staffing, to financing, and I don't often have a lot of people to bounce those off. So I was looking for a peer group that was unbiased and helpful that I'd be able to bounce ideas off of. Whetstone has re-energized me as a leader, as a producer, and as an owner. It's helped me refocus by facilitating goal setting, and holding me accountable. Not only has it helped me as an owner and leader here at the office, it's made me a better person at home as a husband, as a father, just in general as a person, because it helped me refocus my goals, and establish those goals, and then hold me accountable to them."
Scott P’Pool
Managing Member, WP Insurance
"Working with Deliberate Directions is an exceptional experience in professional development, particularly small business growth and learning. I would highly recommend for anyone struggling to move the needle to the next degree and wanting to stretch their own boundaries of comfort to reach the next level."
Diane French
Project Sponsor & Support, Idaho Department of Lands
"I ABSOLUTELY ADORE THIS COMPANY! I participated in the Whetsone program this year and it continues to deliver amazing value. Allison always provides excellent coaching with style and finesse! Don’t hesitate on this one you won’t regret doing so!"
Jos Zamzow
Co-CEO, Zamzows, Inc.

Whetstone High Performance Testimonials

"I have a personal board of advisors. You really don’t know what that means until you get in there and taste what your group is like."
Richard Freer
Employee Benefits Consultant, Hub International
"I am able to make deep connections with people who are at my level and above my level in their careers."
Lauren Hamilton
Assistant Director of Student and Recent Graduate Programs, Boise State University
"The word retirement did not appeal to me at all. Rewirement is where I’m going, and my Whetstone group is helping me get there."
Mark Stinson
Author, Adventure Catalyst, Creative Group Facilitator
"We’ve had a lot of great conversations in sharing personal and professional challenges and successes. The community has been a great structure for me personally and for my business."
TJ Pierce
Owner, Mid-Century Homes

Leadership Group Training Testimonials

"As I progressed in my leadership journey, I ran into a significant roadblock. Searching for a mentor outside of my routine professional network, I found Allison Dunn. Allison’s guidance activated not only professional success but helped me to become a better Father, Leader, Manager, and Entrepreneur. With the Engage & Grow Program, she took our team and transformed it into a group of leaders that creates a positive and results-driven culture through team connection and simple leadership principles. It was a game-changer for myself and my team. During the time I worked with Allison, I have experienced significant growth in both business results and personal success."
Kris Jonas
Director of Operations

90-Day Planning Workshop Testimonials

"Allison Dunn helped my team with our midyear look-back and goal setting to achieve our 2020 vision. Keep an eye on my customer spotlight posts. My team will be launching some amazing e-government services this year and planning several big leaps forward in 2020 for Idaho citizens."
Jeff Walker
President & General Manager, Idaho Information Consortium