Your Success Team
Go from Potential to Performance
CEO & Executive Coach
Allison spent 25 years as an owner and executive of several businesses, including an engineering firm, manufacturing company, and architectural firm.
In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning.
Allison holds degrees in Finance and Marketing from the University of Denver and is an award winning global master coach and leadership facilitator. Allison lives in Boise, Idaho, with her husband and three children. Whether at home or traveling, she enjoys cooking, keeping fit, volunteering, and exploring the outdoors.
Jennifer aims to inspire all around her to dream big, make a plan, and successfully achieve their goals.
In 2011, Jennifer started her first private medical practice and acquired a second in 2016. Since then, she’s learned all she could about business development and growth through books, seminars and business coaching.
Jennifer holds a degree in Psychology from Quinnipiac University and a doctorate from the Southern College of Optometry. Jennifer lives in Boise, Idaho, with her husband and two children. She enjoys great food, wine, travel, coffee and books.
Andrea promotes Deliberate Directions workshops, seminars, and coaching programs. As our social media rockstar, she is always looking to connect with new business leaders and provide content that will inspire you.
Andrea holds Bachelors degrees in History and Secondary Education from Boise State University.
Outside of work Andrea enjoys collecting vinyls, going to concerts with her husband, and cheering on her two kids in golf and gymnastics.
Behind the Scenes
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How We Started
The Legacy of Rob Spear
Rob Spear founded Deliberate Directions in 1999 in Sandpoint, Idaho with a purpose of teaching the Blueprint For Parenting – How to Make Family Dreams Come True – through deliberate direction and meaningful relationships between parents and their children. As his message resonated with more people, Rob began coaching CEOs and business executives on how to be better leaders as well.
Rob met Allison Dunn while serving as Director of Admissions when she attended the New Hampton School in New Hampshire. Rob mentored Allison and introduced her to his son, Mark.
20 years later, Allison and Mark reconnected in 2005 and are now married. Just a few years later, Rob passed away after complications from ALS. When Allison decided to focus full time on coaching businesses, she chose to carry on Rob’s company, Deliberate Directions, in honor of his mentorship.