Your Success Team

Go from Potential to Performance

Allison Dunn

CEO & Executive Coach

Allison spent 25 years as an owner and executive of several businesses, including an engineering firm, manufacturing company, and architectural firm.

In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning.

Allison holds degrees in Finance and Marketing from the University of Denver and is an award winning global master coach and leadership facilitator. Allison lives in Boise, Idaho, with her husband and three children. Whether at home or traveling, she enjoys cooking, keeping fit, volunteering, and exploring the outdoors.

Jennifer Drean

Success Strategist

Jennifer aims to inspire all around her to dream big, make a plan, and successfully achieve their goals.

In 2011, Jennifer started her first private medical practice and acquired a second in 2016. Since then, she’s learned all she could about business development and growth through books, seminars and business coaching.

Jennifer holds a degree in Psychology from Quinnipiac University and a doctorate from the Southern College of Optometry. Jennifer lives in Boise, Idaho, with her husband and two children. She enjoys great food, wine, travel, coffee and books.

To learn more about Jennifer, watch this Employee Spotlight video. 

Andrea Anderson

Marketing Director

Andrea promotes Deliberate Directions workshops, seminars, and coaching programs. As our social media rockstar, she is always looking to connect with new business leaders and provide content that will inspire you.

Andrea holds Bachelors degrees in History and Secondary Education from Boise State University.

Outside of work Andrea enjoys collecting vinyls, going to concerts with her husband, and cheering on her two kids in golf and gymnastics.

Behind the Scenes

Tap each person to learn more.

Mark Spear

Technology + Logistics
Mark handles technology and logistics planning and management. He holds a BS in Communications from University of Idaho. He has served as a Commanding Officer in the US Army and a Senior Acquisition Logistician for P3I. Outside of Deliberate Directions, he currently works as a Logistician for Abacus Technology.

Danielle Snelson

Event Production Manager
Danielle has been producing events since 2007, including conferences, meetings, and fundraisers. She holds a BA in Communication from Boise State University. In 2011 she founded the networking group Idaho Event Professionals. In 2018 she launched to help nonprofits reach their fundraising goals by producing educational content online. In her spare time, she enjoys volunteering at her church and other community organizations.

Brett Wharton

Web Development + SEO
Brett writes, designs, and develops websites. He also creates and implements SEO strategies by writing articles and creating unique content that attracts and engages people. He holds a BBA in Marketing and a BBA in Business Administration from Boise State University. Previously he created animation for Aflac, General Mills, Google, IBM, Nationwide, Pepsi, Sherwin Williams, and Wrigley, and launched over 500 apps. His work has been featured in Yahoo News and Fortune Magazine.

Marshall Nichols

Videography + Branding
Marshall designs logos and graphics and produces videos. He holds a BFA in Fine Arts from Boise State University. In his spare time he enjoys spending time with his daughter, riding bikes, and camping.

Joey Hadges

Data Analyst
Joey helps our clients leverage their data to improve business processes, monitor performance, control quality, create reporting efficiencies, and ultimately make better decisions. He can produce scorecards, optimization tools, process improvement tools, forecasts, and mathematical models. Joey is currently working towards his Masters in Data Analytics with a focus on data mining, visualization, modeling, and optimization, as well as the ethical uses of data.

How We Started

The Legacy of Rob Spear

Rob Spear (right) with his son Mark

Rob Spear founded Deliberate Directions in 1999 in Sandpoint, Idaho with a purpose of teaching the Blueprint For Parenting – How to Make Family Dreams Come True – through deliberate direction and meaningful relationships between parents and their children. As his message resonated with more people, Rob began coaching CEOs and business executives on how to be better leaders as well.

Rob met Allison Dunn while serving as Director of Admissions when she attended the New Hampton School in New Hampshire. Rob mentored Allison and introduced her to his son, Mark.

20 years later, Allison and Mark reconnected in 2005 and are now married. Just a few years later, Rob passed away after complications from ALS. When Allison decided to focus full time on coaching businesses, she chose to carry on Rob’s company, Deliberate Directions, in honor of his mentorship.