Drowning in a Growing Business
Marc Davison was overwhelmed. He and his wife, Renae, had successfully built not one but three healthcare businesses: Allied Imaging, Mobile Ultrasound of Idaho, and First Peak. But with growth came chaos—especially for Marc, who was fielding calls day and night and struggling to keep up.
“I was the one putting out fires,” he said. “I couldn’t get to the goals we set because I was always reacting.”
The business had grown beyond what he could manage alone, and it was affecting every part of his life. Marc knew he needed help building structure, delegation, and space to think strategically. That’s when he connected with Allison Dunn at Deliberate Directions.
Too Busy to Breathe
Marc had worked with a coach before, but that coach’s experience didn’t scale with the complexity of running three businesses. The demands of day-to-day operations—especially constant phone calls from First Peak—left Marc exhausted, frustrated, and unable to move forward.
He resisted giving up control but couldn’t ignore how unsustainable the model had become. “Having a business is nice because it’s always there making money,” he said. “But it’s also always there—and hard to step away from.”
Building Systems—and Taking Vacations
During their first sessions, Allison noticed Marc’s phone wouldn’t stop ringing. Together, they set a clear goal: get Marc off the phone.
Marc hired a servicing center to handle First Peak’s incoming calls—freeing up time, mental bandwidth, and energy. He and Allison also worked on setting weekly and quarterly goals, hiring additional staff, and restoring boundaries between work and life.
Marc and Renae even scheduled time off for the first time in years. They bought electric scooters. They invested in retirement. For the first time in a long time, business ownership didn’t feel like a burden—it felt like a choice.
Sustainable Growth, Real Momentum
The results were real. Within one year of coaching:
- The combined businesses grew revenue by 25%
- First Peak increased in volume by 50%
- They hired two new employees, giving Renae two days off per week
- Marc finally had the space to focus on long-term growth
Marc described Allison as someone who “will take the time to get to know us and invest herself in what we are doing.”
From Burnout to Balance
Today, Marc feels more confident setting and achieving goals—not just reacting to daily tasks. Coaching helped him think more strategically, delegate effectively, and start asking bigger questions about what’s next.
“Take an action, even if it is wrong,” Allison often reminded him.
Marc now sets the agenda in coaching sessions. He shows up with goals, reflections, and a renewed sense of purpose—not just to survive the business, but to lead it. The next big step? Giving Renae three days off per week and pushing each business further with even more structure and support.
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