Deliberate Directions Privacy Policy

We don’t sell your information, and we safeguard your privacy. If you have any questions, please contact us.

Effective Date: December 3, 2025

Introduction

Deliberate Directions (“we,” “us,” or “our”) operates the website https://deliberatedirections.com and may collect data through other online platforms. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our services.

As a business coaching service, we take the confidentiality of our client relationships seriously. The content discussed in coaching sessions is confidential and handled with the highest level of care.

Information We Collect

Personal Information

We collect the following types of personal information:

  • Contact information (name, email addresses, phone numbers)
  • Billing addresses and payment information
  • Business details relevant to our coaching services
  • Coaching session notes and discussion content

Automatically Collected Information

Our website uses cookies and tracking technologies that automatically collect:

  • Website usage data and visitor behavior
  • Browser type, device information, and IP address
  • Analytics data through Google Analytics

How We Use Your Information

We use your information for the following purposes:

  • To provide business coaching services and maintain coaching relationships
  • To send business growth emails and leadership development content to subscribers who have opted in
  • To process payments through Stripe
  • To schedule coaching sessions through Calendly
  • To conduct video conferencing sessions via Zoom
  • To communicate with you via Outlook email
  • To improve our website and services
  • To maintain continuity of coaching relationships by retaining session information

Important: We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Third-Party Services and Data Sharing

We use the following third-party services to operate our business. Each service has access to certain data as necessary to provide their functionality:

Stripe (Payment Processing)

Purpose: Process payments securely

Data Shared: Payment information, billing addresses

Security: Stripe is PCI-DSS compliant and uses industry-standard encryption

Privacy Policy: https://stripe.com/privacy

Mailchimp (Email Marketing)

Purpose: Manage email subscriptions and send business growth content

Data Shared: Names, email addresses, subscription preferences

Security: Mailchimp uses TLS 1.2+ encryption for data in transit and AES-256 encryption for data at rest. Data is stored in secure data centers in the United States with SOC 2 Type II certification.

Privacy Policy: https://mailchimp.com/legal/privacy

Calendly (Scheduling)

Purpose: Schedule coaching sessions

Data Shared: Names, email addresses, phone numbers, scheduling preferences

Security: Calendly encrypts all data in transit using TLS 1.2+ and at rest. Data is stored on Google Cloud Platform with ISO 27001 and SOC 2 Type II certifications.

Privacy Policy: https://calendly.com/privacy

TimeTrade / Engageware (Scheduling)

Purpose: Schedule coaching appointments and manage client bookings

Data Shared: Names, email addresses, phone numbers, appointment times and types

Security: TimeTrade (now operating as Engageware) utilizes industry-standard server and database security measures, including encryption of personal data over public networks. The platform employs administrative, technical, and physical safeguards to protect information from unauthorized access, disclosure, alteration, or destruction.

Privacy Policy: https://www.timetrade.com/about/privacy-statement/

Zoom (Video Conferencing)

Purpose: Conduct virtual coaching sessions

Data Shared: Names, email addresses, meeting content (audio, video, screen sharing)

Security: Zoom uses AES-256 encryption for meeting content and offers optional end-to-end encryption. Data is encrypted in transit using TLS 1.2+.

Privacy Policy: https://explore.zoom.us/en/trust/privacy

Google Services (Data Storage)

Purpose: Store and manage client information

Data Shared: Client contact information, coaching notes, business details

Security: Google Sheets uses AES-256 encryption for data at rest and TLS encryption for data in transit. Data is stored in Google’s secure data centers.

Privacy Policy: https://policies.google.com/privacy

Microsoft Outlook (Email Communications)

Purpose: Email communications with clients

Data Shared: Email addresses, communication content

Security: Microsoft uses TLS encryption for email in transit and BitLocker encryption for data at rest in Microsoft data centers.

Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement

WordPress & Fluent Forms

Purpose: Collect visitor information through website forms

Data Shared: Information submitted through contact forms and lead magnets

Security: Forms are protected with SSL/TLS encryption, spam protection, CAPTCHA integration, and secure transmission protocols.

Privacy Policy: https://wordpress.org/about/privacy

Google Analytics

Purpose: Analyze website traffic and user behavior

Data Shared: Website usage data, IP addresses (anonymized), browser information

Privacy Policy: https://policies.google.com/privacy

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze website performance. Cookies are small text files stored on your device that help us:

  • Remember your preferences
  • Understand how visitors use our website
  • Improve website functionality
  • Deliver relevant content

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

  • Encryption of data in transit and at rest through third-party service providers
  • Secure password protection and access controls
  • Regular security assessments of third-party providers
  • Confidential handling of coaching session content
  • SSL/TLS encryption on our website

Our data security relies on the security measures implemented by our third-party service providers, including Google Sheets, Outlook, Mailchimp, Calendly, and Zoom. Each of these providers maintains industry-standard security certifications and encryption protocols as described in the Third-Party Services section above.

Data Retention

We retain your personal information, including coaching session notes, for as long as necessary to:

  • Maintain our coaching relationship
  • Provide continuity of service if you resume coaching
  • Comply with legal obligations
  • Resolve disputes or enforce agreements

We do not automatically delete client information on a regular basis. We retain coaching session information and client data indefinitely to enable continuity of service, unless you request deletion as described in the Your Rights and Choices section below.

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You may request to view, update, or correct your personal information at any time by contacting us through our website contact form at https://deliberatedirections.com/contact.

Deletion

You may request deletion of your personal information at any time. To do so, contact us through our website contact form or by replying to any email from us. We will process deletion requests promptly, subject to any legal obligations to retain certain information.

Marketing Communications

You can opt in to receive our business growth emails by:

  • Subscribing through our website subscribe page
  • Downloading one of our lead magnets

You can unsubscribe at any time by:

  • Clicking the unsubscribe link at the bottom of any email
  • Replying to any email and requesting to unsubscribe

International Data Transfers

While the majority of our clients are located in the United States, we occasionally work with clients in Canada, the United Kingdom, and Australia. Your information may be transferred to and processed in the United States, where our primary operations and third-party service providers are located.

Our third-party service providers comply with applicable data protection frameworks, including:

  • EU-U.S. Data Privacy Framework (Mailchimp, Calendly)
  • GDPR compliance mechanisms (Zoom, Google, Microsoft)
  • Standard Contractual Clauses for international data transfers

Data Breach Notification

In the event that we receive clear information that your data has been compromised in a way that poses a risk to your security or privacy, we will notify you promptly. Notification will be provided through email or other appropriate means of communication.

We rely on our third-party service providers to notify us of any data breaches affecting their systems. Each provider maintains its own incident response and breach notification procedures as outlined in their respective security policies.

Coaching Session Confidentiality

We recognize that coaching sessions involve sensitive discussions about business strategies, leadership challenges, and professional development. The content of our coaching sessions is confidential and is not shared with third parties except as required by law or with your explicit consent.

Coaching notes are maintained solely for the purpose of providing continuity in our coaching relationship and improving service delivery. These notes are stored securely and access is restricted to authorized personnel only.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this policy and may provide additional notice through our website or email communications.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Website: https://deliberatedirections.com

Contact Form: Available on our website at https://deliberatedirections.com/contact

Email: Reply to any email communication from Deliberate Directions

By using our services, you acknowledge that you have read and understood this Privacy Policy.