How to Market Your Business Online: 10 Affordable Courses

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  1. Web Development
  2. SEO: Search Engine Optimization and Google My Business
  3. Email Marketing and Sales Funnels
  4. Blogging and Content Marketing
  5. Social Media
  6. Video Production
  7. Google Ads
  8. Facebook Ads
  9. LinkedIn Lead Generation
  10. Best All-In-One Course

Many businesses share with us that they would like to market their business better online, but they’re not sure where to start. Each piece of information they find seems to lead to another piece and another… Even after reading dozens of articles, they’re still not sure where to begin, what to do, or how to do it.

Rather than create our own series of high-ticket courses, we’ve looked online to find you the best existing courses.

Each course is:

  • video based, so you can easily share them with your team
  • taught by a professional online marketer
  • step-by-step, over-the-shoulder training
  • taught using mainstream affordable platforms
  • under $20

Best of all, each course comes with free instructor support. You can leave comments under any video in a course and your instructor should get back to you. We’ve specifically looked for courses where instructors actively answer every question.

All of the courses come with a 30-day money-back guarantee. So if for any reason a course isn’t helping you, please return it, and also write to us to let us know if there were any issues with the teaching style. (We’ll take your feedback into consideration as we evaluate whether to replace any of the courses on our list over time.)

1. Web Development

Tyler Moore’s YouTube Tutorials on Squarespace and WordPress

Tyler Moore publishes “step by step” tutorials “with no steps skipped,” showing you how to build your own website in only one hour.

Our two favorite tutorials by Tyler are his Squarespace tutorial and his latest WordPress tutorial.

Which one should you watch?

Tyler Moore shows you how to create a Squarespace website.

Squarespace is perfect for you if you want a simple yet effective website. You won’t be able to design anything you want, but you’ll probably be able to achieve 90% of it. Squarespace’s drag-and-drop builder allows you to easily build pages without worrying about formatting. Squarespace’s software will keep everything looking neat and tidy for you.

In addition, Squarespace takes care of maintenance and security for you, so you don’t need to update plugins or worry about hackers. Squarespace also offers blogging and SEO tools, so you can create an outstanding website that ranks well on Google.

Squarespace charges $12-26 per month, depending on whether you choose a personal or business plan and whether you pay annually or month-to-month.

Tyler Moore shows you how to build a WordPress website.

WordPress will give you more control and flexibility with your website. You can install plugins to expand the functionality, and you can create the exact layouts you want for each type of device (desktop, table, or phone).

Tyler shows how to build a WordPress website using the popular web builder Elementor, the popular theme Astra, and the popular hosting platform Host Gator. All of them are intuitive and easy-to-use, and they lead the web development industry with best-in-class features and pricing. While you could try dozens of alternatives, you’ll likely be very happy with the tools Tyler recommends.

WordPress doesn’t charge any monthly fees. You will have to pay about $15/year for your own domain (“.com” address) and $10/month for your own hosting (storage service). You’ll likely also choose to pay $50 per year to upgrade to Elementor Pro.

Fore more information on choosing the right platform for you, check out this detailed comparison.

2. Best Course for SEO: Search Engine Optimization

“SEO Training: Get Free Traffic to Your Website With SEO”

At only 2.5 hours, this is the course that we would recommend to any business looking to quickly attain knowledge and skills needed to increase their exposure on the Internet.

Daragh Walsh is an SEO freelancer who’s worked with hundreds of businesses to optimize their websites. Daragh covers what SEO is, how it works, keyword research, on-page optimization, and off-page optimization. He also covers 8 techniques you can use to earn quality backlinks (links from other websites to your webpages) and teaches how local businesses can rank on Google without content marketing.

Daragh demonstrates how to use free tools like Keywords Everywhere, MozBar and the Yoast SEO WordPress plugin, so you won’t need to purchase any tools in order to efficiently design and implement an effective SEO strategy.

If you’d like to improve your business’s online marketing, SEO is a great long-term solution, and this course will thoroughly prepare you and your team to begin.

“How to Set Up Google My Business for Best Results”

Daragh doesn’t cover one key aspect of SEO, which is how to set up Google My Business (GMB). Fortunately, there are a number of short free tutorials on YouTube. We recommend this tutorial by Ranking Academy. Unlike other tutorials, it doesn’t skip any steps.

3. Email Marketing and Sales Funnels

“Complete Email Marketing Strategy Made Easy with MailerLite”

David Lee is a copywriter, marketer, and course instructor. He says, “My passion is helping home business owners control their own sources of income, and grow their business by attracting their dream customers.”

Email marketing is one of the most effective ways to do just that, since it allows you to build an audience, build relationships with them using a platform you control (email), and market your products and services to them directly.

The course covers how to:

  • group your subscribers
  • create effective campaigns
  • embed pop-up forms
  • customize landing pages for capturing leads
  • pre-write and automate email sequences

David uses MailerLite, the most affordable email marketing tool. While costing a fraction of the price of competitors like MailChimp and ConvertKit, MailerLite offers advanced functionality for building landing pages, designing funnels, and managing subscribers. In fact, many longtime MailChimp users are switching over to MailChimp to take advantage of its great features and low monthly pricing.

4. Blogging and Content Marketing

“Digital Marketing Masterclass: Get Your First 1,000 Customers”

Content marketing is content (written, audio, visual, or video) that entertains and informs your customers and future prospects.

It’s not necessary to master all kinds of content production, but you should find a couple types of content that your audience responds to and then focus on growing your audience and building relationships with them through that content.

This course breaks down the best strategies for each phase of your journey as you build your audience. It’s broken into sections on how to get your first 10, first 100, first 500, and first 1,00 followers.

Most of the course focuses on blogging. You’ll learn the skyscraper technique, how to write for different goals, how to promote your content, how to get guest post opportunities, and how to create a content calendar.

The course instructor, Evan Kimbrell, also covers how you can use video in your content strategy, and he takes you through his complete video production process.

Content marketing includes both production and distribution, so in addition to covering content creation, Evan covers the basics of social media, SEO, and advertising on Google and Facebook. Because of this, after completing this course, you’ll come away with an in-depth understanding of how to connect with your future customers online.

5. Social Media

“Social Media Marketing MASTERY: Learn Ads on 10+ Platforms”

Alex Genadinik teaches practical information on how a professional marketer would approach marketing their business on Facebook, YouTube, and Twitter. You can easily apply the principles he teaches to other platforms like Instagram and Pinterest if you find a large percentage of your audience is more active on these platforms.

Alex teaches specific actionable advice, including how to:

  • set up a Facebook business page
  • write effective headlines
  • find content to share
  • structure posts
  • mention people in posts
  • increase engagement with images
  • use ads to boost virality

6. Video Production

“Be A Video Production & Video Marketing Master!”

Ryan Stone, the creative director of Lambda Films, teaches  a 7 hour masterclass on how to make videos that will help you build an audience, communicate with them, and market your products.

He starts by introducing the video formats that businesses commonly use including promo videos, corporate videos, viral videos, demo videos, testimonials, event videos, educational videos, and vlog posts.

Next, he recommends video and production tools used to create professional videos. Finally, he shows you his processes for preproduction, production, postproduction, and promotion.

Ryan teaches the course using Premiere Pro editing software, an industry favorite. Premiere Pro requires a $20/month subscription to Adobe Creative Cloud. Depending on your business, you might choose to use an alternative software package that offers a lifetime license like Final Cut Pro, Avid, iMovie or Screenflow. Regardless of what editing software you choose, you can easily apply the editing principles Ryan teaches and make use of free YouTube tutorials to learn how to edit on other software packages.

“Ultimate Google Ads / AdWords Course 2018: Profit With PPC!”

This extensive 25-hour course will prepare you to get your AdWords certification from Google and drive consistent traffic to your website.

The course covers how to:

  • set up your AdWords Account
  • structure ad groups
  • write great copy
  • research and organize keywords
  • bid in AdWords auctions
  • rewind campaigns
  • remarket
  • keep track of profits

The course is taught by Isaac Rudansky, the owner of AdVenture Media Group, which has managed over $50 million in AdWords campaigns for both boutique companies and publicly traded companies.

Isaac’s goal is to make AdWords “fun, simple, and easy” and his course is currently one of the highest-rated Udemy.

8. Facebook Ads

“The Complete Facebook Ads Course: Beginner to Advanced”

Running Facebook ads can be expensive and risky, but also potentially very profitable if you are marketing a high-value product or service.

Daragh Walsh divides his 6-hour course into three sections, one for beginners, another for intermediates, and another for advanced users.

In the beginner section of the course, Daragh walks through 7 key principles and shows you example of campaigns that he ran. Next, he’ll show you show to set up your advertising account, design ads, choose placements, set budgets, and view billing summaries.

In the intermediate section, Daragh explains how to install the Facebook Pixel, create custom audiences and lookalike audiences, and create new types of ads like Instagram ads, dyadic ads, collection ads, and canvas ads, and local awareness ads.

Finally, in the advanced section, Daragh shows how to split test ads, manage ads in bulk, and assign roles and permissions to your team.

9. LinkedIn Lead Generation

“LinkedIn Marketing, Lead Generation, and B2B Sales for LinkedIn”

Patrick Dang sold to Fortune 500 companies while an account executive at Oracle and Lob in Silicon Valley.

Patrick has put together a straightforward 2.5-hour course that shows you how to generate business leads, build relationships, and and close deals in a scalable way using Linkedin.

His course, LinkedIn Machine, will show you to how:

  • optimize your Linkedin profile
  • find great prospects
  • write messages that get responses
  • turn connections into meetings
  • talk to clients in person
  • close deals

10. Best All-In-One Course

“The Complete Digital Marketing Course: 12 Courses in 1”

Because online marketing is such an expansive topic, it’s guaranteed that some of our course recommendations will skip some topics that you should learn about.

With 24 hours of material, this course picks up those pieces and can help fill in your learning. 

Highlights include:

  • 1 hour on how to conduct market research to find hungry buyers
  • 1 hour each on Instagram, Pinterest and Quora marketing
  • 5 hours on how to create effective Facebook ads
  • 2 hours on how to get the most out of Google Analytics

Additional topics that were already covered in our other recommended tutorials will be re-taught in this course, giving you a refresher and an extra perspective on topics like networking on LinkedIn and writing conversational copy that sells.

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How to Market Your Business Online: 10 Affordable Courses

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