Entrepreneurial Operating System® (EOS®) with Mike Paton

Reading Time: 25 Minutes

What system do you use to operate your company?

In this video, Mike Paton breaks down Entrepreneurial Operating System® (EOS®), a set of tools that entrepreneurs use to steer their companies to success. EOS® gives a framework for managing your Vision, People, Data, Issues, Process, and Traction.

After the Interview

About Mike Paton

Mike Paton is the co-author of “Get A Grip: An Entrepreneurial Fable.” Paton has conducted more than 1,200 full-day sessions with the leadership teams of more than 110 companies and helped thousands more entrepreneurs by sharing EOS® in dynamic talks and workshops the world over.

Read the Transcript

This transcript was auto-generated from the original video recording using Otter Voice Meeting Notes. While the transcript has not been human edited, we hope it will still help you to quickly find or reference useful information from the interview.


Welcome to the Deliberate Leaders Podcast, I’m your host Allison Dunn and executive business coach. Today I am super excited with the guests that we have today. His name is Michael Payton and he goes by Peyton so I’m going to drop the Michael from here on out. Peyton is the author of Get a grip is well as co author of real co author of Traction as well.


No Gino wrote traction he and I co authored Get a grip


Get a grip Okay, so I just want to give Get a grip the full the full authority as it’s how to get everything you want from your entrepreneurial business and it is an awesome read. So I highly encourage you to read the book. Um so today he also works with co author Gino at the EOS worldwide. In his role he works hands on with hundreds of leader leadership teams to help them implement the operating system in their business. So thank you very much for joining us here today. Peyton’s great to have you.


Absolutely. My pleasure, Allison. Thanks for having me.


Absolutely. So I, I know what EOS stands for, but I’m hoping that you’ll kindly introduce the concept to my listeners.


Sure. It’s It stands for the entrepreneurial operating system and my longtime friend and co author and business partner, Gino wickman, created EOS, because when he was trying to run his family business as a young entrepreneur, he discovered that all the tools in the marketplace available for people to become better leaders, managers and runners of businesses are sort of oriented around corporate leadership and he detected a massive difference between the person who owns and runs a small, fast paced, rapidly growing business and somebody who leads a large corporation with the teams that come to you with a strategic decisions to make. And he really sought to create a simple set of timeless tools and disciplines that would help entrepreneurs get more of what they want from their businesses.


So are you saying that you feel like the EOS was designed for a larger organization


10 tend to privately held organizations with between 10 and 250 people whose owners are growth oriented, open minded, more afraid of the status quo than they are of change and want help. That’s what was built for and absolutely not the large organization. Okay.


I am, I would say there’s a few books that I will consistently recommend that support my general principles of what I teach as an executive coach and traction is, I’d say in one might talk to most commonly like you got, you got to read this and help help business owners and Organizations understand some systems right? Some Yeah.


And and Allison I beg your listeners should know I’m here because I had the same impression when I read traction for the first time. 13 years ago, I was running a $7 million company and I was frustrated and stuck and neighbor introduced me to Gino and and the book traction had just been rented for the first time. And it’s, you know, simple, timeless stuff. But it just really resonated with me and felt like we were on the verge of helping ourselves and the ability to help a lot of other people. And that’s what I’ve been enjoying doing ever since.


For sure. So I’m just I’m curious because I would like to know, you’ve run a $7 million business, what industry what type of business was it?


Yeah, so I ran or helped run four entrepreneurial companies and the fourth the last one was market research. Most interest Pleasure headquartered here in Minneapolis, the three prior to that were in various service industries. But always remember the leadership team always, typically on the go to market sales and marketing side and, you know, two great successes and two dismal failures. And obviously you learn a lot more and grow a lot faster when you’re struggling and truly knows I’ve struggled plenty for almost everybody tuning in here.


Well, I appreciate that humble honesty, I think the best learnings come from when you struggle through how things sometimes don’t work, to figure how they do work. So I’m hoping we can spend a few minutes doing a little bit of a deep dive on the Eos system. And there’s a few key elements for me and how I look at organizations that I work with and so I’m hoping like when you when you We tune into those I’ll kind of have you dive deeper into those particular topics. Okay. All right. So could you do a general breakdown for my audience of what the EOS model is?


Yeah. So, you know, one of the discoveries Gino made early on when he was working with fellow entrepreneurs to help them solve common business challenges they were facing is that all the issues we tend to wrestle with, and entrepreneurs love to wrestle with issues, we got 136 at the same time, out hole, right. And God forbid everything be running along smoothly. That’s scary. And what he found was the common problems, challenges and obstacles tended to fall into six areas or what we now call the six key components. And to the extent an organization can be great at these six things are strong in these six key components. You know, all those hundred and 36 issues just tended to fall into place and so its vision which is getting everybody in the organization 100% on the same page with where you’re going and how you plan to get there, people which is the art and science of attracting retaining great people. And and great is a definition we work to create for every unique organization because there’s no standard definition of great person. It’s unique from organization organization, data, which is running your business on objective information, facts and figures rather than feelings, egos, emotions, and using that data to make better, stronger, faster decisions. And from there, what we find is when you’re strong and division people and data components, your organization becomes a lot more transparent, which is a blessing and a curse because that means you smoke out a lot of issues. And so the fourth key component is is the issues component and the issues component is about getting better at recognizing when you have issues, getting them on a list and solving them for the long term record. Good. We’re not trying to make People better at creating issues, we’re trying to make it better at resolving those issues. And then the process component is the ability to get the most important stuff in your business done the right and best way every time without you having to be there to coach, mentor, manage and redirect people. And that’s what allows you to create consistency and scalability in your business. So you can grow it to any size you choose. And then the final component, the sixth key component is called the traction component. And this is the bottom of the EOS model for a reason because we find if you have a clear vision, and you can’t bring it down to the ground and execute on that vision, you feel like you’re just spinning your wheels. And that’s what frustrated so many entrepreneurs and so tractions about instilling discipline and accountability throughout the company and giving you the feeling that everywhere you look people are helping get you closer to achieving that vision rather than spinning wheels are actually pulling you away from achieving


One of the things on the topic of vision is that I work with a lot of people who truly are the visionary of their business. And I loved the introduction of the role of the integrator, that so many businesses wait too long to get in a lot of cases. And then once they get them, they don’t know what to do with them. Do you have any guidance on how to get your, your organization aligned with the inner the visionary allowing an integrator to come in and do?


Yeah, yeah. And before I go into the details of how, you know, I want to share a little context. visionary entrepreneurs are by nature, great builders of the day, and often from scratch with as many obstacles as possible. And the more people telling you, you can’t possibly succeed the bat, right. So the way that feels to do that success And the skills required to do that successfully are just so vastly different from the skills required to keep 40 trains running on time every day. And so that’s the context I like to share when we’re talking about visionary integrator because I don’t want to make anybody feel bad. That took them a little while to recognize their business was less about building something and overcoming obstacles and more about keeping trains running on time. It’s normal to kind of have a little delay there. Right. And what visionary entrepreneurs recognize when they’re stuck in that place is that they feel out of place in their own business they lose their passion, they’re absolutely frustrated by their people and lack of profit and you know, nobody really cares enough for gets it and, and so you know, your people watching this podcast, please know your normal if that’s the way you feel, and it is not your lot in life to have to make that transition. mission and change who you are to be a great leader of your organization. That’s the power of the visionary integrator partnership is a great visionary paired with a person whose you genetic encoding is keeping trains running on time, man What a powerful combination that is. And and that’s how it’s easy to let go is when you embrace your inner visionary, and you welcome in somebody whose job is distinctly different from your genetic encoding, and you work together as partners with healthy productive conflict for the greater good of the organization. So hopefully, that helps.


That is super helpful. I, I recognize that when an organization or confine that pair, that’s really when truly the magic does happen, and having the right people in the right seats. So that kind of leads me to my next question. So just generally, people how What? What are the most common things that you find when someone is not in the right position inside of an organization? Like how often people go like, How do I know when I’m supposed to let them go? And I’m like, Well, if you’re thinking it’s the need,


or have you not already let them go in your head, right? Yeah,


that’s that’s exactly right. So you know, six months earlier than when the first thought, first of turn. You know, and again, when we talk about the people component in a vacuum, it’s a little dangerous because it could come off sounding cold hearted, and, you know, so what we’re teaching entrepreneurs to do is accept the responsibility of defining what a great person means for your organization because nobody can be successful in a company, no matter how well intentioned they are and how skilled they are, if they don’t know what your expectations are. And so we use Jim Collins terminology right person in the right seat, to identify two distinct attributes that are really critical. Great first, you got to fit our culture or consistently exhibit our core values. And you got to be really good at your job without a lot of coaching, mentoring or redirection necessary for me, otherwise, I’m never gonna get any of my own stuff done. Right. Those are two reasonable expectations. And we try and bring clarity and simplicity to those two expectations by clearly defining core values, and communicating them consistently to everybody in the organization. And then clearly defining everyone’s five roles in the seat they own on an accountability chart, and and which enables a leader or a manager to say to their people, hey, if you share our core values, and you’re really good at this job, man, we’ve got a great partnership here. And that’s the number one reason you have people issues is you’re not taking enough time to create clarity around that. Once you do create clarity 80% of the time, they say thank you very much. I’m glad you made yourself clear. I’ll work harder at these things. They’re good to go and 20% of the time, they’re just not, they’re not a fit. And that’s when you have to have open and honest, direct two way conversations with your people, sit them down and let them know there’s a gap, it’s not your job to figure out why there’s a gap, just let them know there’s a gap, offer a partnership to them so that you can coach them up. And if you can’t coach them up, you got to replace them with somebody who shares your core values and is really good at his or her job. It’s very simple stuff. But because humans are involved, it’s very difficult.


It is. It’s incredible how long organizations do keep someone with and keep them in a very unclear position about how to actually be successful. And I’d say that is probably the most common challenge that I see it.


Yeah, go ahead.


Um, the lack of clarity on what it is that you expect.


Yeah. And of course, the danger isn’t necessary. Really the impact that has on that one relationship. But when that lack of clarity fasters, and everybody in your organization knows there’s somebody here that doesn’t fit, they don’t fit our culture, they’re not good at their job, you run the risk of losing some people who do fit the culture and are great at their jobs, because we’re not dealing with this obvious problem. And that’s reflecting poorly on me. So that’s where I get concerned and very passionate about. We’ve given you a set of tools that help you identify the issue. Now we’ve got to figure out what we’re going to do to go solve that issue and that’s what he or she brings to the table.


People, people are the most difficult part of an organization for sure.


Let’s go to the easier stuff. Let’s talk about data. How’s that? Yeah.


Unless we’re talking about how data will let you know that it might be time to make a change to the people.


So how what type of data would help someone understand when they do need to make a change. What’s your?


Yeah, so I’ll share a little philosophy. First of all, you know, what we’re trying to do is, is help the people who own run and work in the business use data to be great. The same way a championship team uses data to be great. If the data component isn’t strong, when you have a lot of data. It’s strong when you’re good at using the data, you have to make better, stronger, faster decisions. And what’s ironic to me being in the business world as long as I have now, when I first started, there was little to no data and almost every organization and today more companies than not seem to be drowning in data and it’s not helping them make better, stronger, faster decisions. So what we teach the leadership team to do is focus on five to 15 leading indicators that give you a an ability to predict the future how our results going to come out next month or next quarter and react to those off track leading indicators to prevent failure from happening in the future. And then we migrate that discipline down into the organization so that every team, every department, every team, and every individual in the company, as at least one number, they all feel accountable for keeping on track. And then what happens when you do that well, is you don’t have to proactively manage to the data because if you’ve got somebody reporting to you, Allison that has a number that’s off track, they’re coming to you as a manager and saying, hey, Allie, why Why? Why is this number I can’t get it back on track. Help me What a great relationship that is, as opposed to the way I used to manage back in the pre data days where I was laying in bed awake at night wondering if my people were being successful or not scared to death to go ask them or assuming they lie anyway. So what was the way, right? So numbers just help bring clarity to a relationship that allow you to go have a healthy, constructive conversation when stuff isn’t working. That’s the approach we like. We like to take with the tools


is there


isn’t any one specific data point that is typically consistent among all scorecards.


I will tell you most entrepreneurs like to see cash balance on there. So we laugh because that is not a leading indicator, but it is a but it is a sign that you’re an entrepreneur, right? I want to know when I’m about to run out of money, is it you know, it’s a common thing but yeah, no, I you know, leading indicators that I see a lot are the number of leads the number of proposals sent the dollar amount of those proposals. You know, opportunities qualified. And quantified that we just put into our pipeline. And you know, a great example I saw recently is a client of mine that runs medical industry offices. They had been measuring customer satisfaction survey scores. And we had a conversation about leading indicators. And the question I asked was, what are the leading indicators to dissatisfied customers? And so one of the things they came up with is when they have to wait more than five minutes beyond their appointment time before they’re seen by the specialist, right. And so they put that on their scorecard. So those are the kinds of conversations we have that lead people to build the right scorecard for them that gives them the absolute ability to predict


and I will share from so I was a part of an employee ownership. In Aesop company. We were an engineering firm


and we still are an agent Hearing firm, just clarify that


our leading indicator after we went through probably maybe nine or 10 different scorecards to try to figure out how we could drive the changes that we wanted to inside of our organization. And so some people think, well, I did a scorecard. Honestly, you probably did it wrong the first time.


Yeah. Yeah. We, we call it the first cut of the scorecard. And it will evolve over time,


right. And ours did. And we honed it into what ended up becoming kind of the mantra of our entire organization, which was billable hours. And that seems so simplistic. And so I almost felt like it was a no constricting in some way.


Right? That’s right. Yeah. And yet when you measure everything, you measure nothing, right? And so, so you know, what we preach at the leadership level of the organization is five 15 leading indicators that give you an absolute pulse on how things are working throughout the business. And a lot of teams do tend to galvanize around one two, or three sort of bellwether measurables. But you know, I’ve got clients that trend to the 15 side of that spectrum and clients that trend to the five and you got to find your own, and you know, an engineering company, talk about people who understand data, and want to see a lot of it. And so I applaud you for being able to narrow it down to something that would give you a leading indicator that you need to dive deeper. And then on the second look, you can dive deeper and look at additional data. But if you’re looking at all that data at once, what I see a lot Allison is there, you know, people are sitting around the table scratching their head saying what is this really telling me when you’re drowning in data? And what we want you to do is look at these leading indicators and be able to make better stronger, faster decisions.


I love data




so let’s talk about issues and issues from the point of like, I refer to your level 10. Meeting. So that’s so how, how does an organization? So for me I look at that’s an issue. That’s not part of what we’re talking about today and it goes to the issues list. How long can an issue stay on the issues list?


Before it does it ever gets addressed or falls off?


Well, let’s let’s define what it issue is and what we do to solve it. And then we’ll we’ll answer that specific so so an issue is a problem, challenge, obstacle Roadblock, but that’s kind of a Western Hemisphere definition of the word issue. It’s also a new idea that you can’t seem to find the time to pursue a great opportunity out there in the marketplace, and we’re so busy keeping the trains running on time. We don’t have time For that, so good and bad issues. And the two tools and disciplines we teach to strengthen the issue solving component is something we call an issues list, which if to the uninitiated is just like having a suggestion box in your building. And that’s not what we’re talking about at all. We’re talking about changing the culture of an organization from a don’t shoot the messenger, fear of bringing things forward to a culture where everybody celebrates the person who’s got the courage to raise his or her hand and says, Hey, I don’t know how to do my job. That piece of direction you gave me last week that you thought was crystal clear. It didn’t make any sense to me at all. Those are the kinds of cultural changes we’re trying to make here where people feel comfortable raising their hand and say, we got to get better at this or we’ve got a problem. Once you do that, we simply teach a discipline of solving the issue at the root digging past To the symptom that often gets itself onto the issues list, oh, our sales are off track. That’s a symptom of some larger root cause, and really figuring out why our sales are off track and then solving that. That is how you prevent issues from lingering on your issues list for weeks, months, quarters and even years. And there’s two ways of doing that. You just ignore it. You wrap duct tape and twine around it and you convince yourself it’s so big and airy. If we untie that little piece of twine all Hell’s gonna break loose. And so you sit in your office hoping it doesn’t blow up on you. Or you’ve been trying to solve it every quarter since the you know, the first day of your business. And you just keep solving symptoms and never really solve it at the root. And EOS gives you a framework for getting better at that over time.


So, do you is it simple enough to ask you can you share The general framework for how to identify the issue.


Yeah, so it is such a simple framework, half of your viewers are going to click leave this meeting right now.


No, they’re not I promise to ask questions.


So so my job as a facilitator, when this is happening in my session room is is I’ll say, all right, who’s teeing up the issue? and who you’re talking to? It’s always somebody who’s got a question need or issue and somebody else who’s got to make a decision? And I’ll say in one sentence with no commas, which is very important for some people. Can you hit the nerve? What’s the root cause of this issue? And if we don’t hear the root cause right out of the gate, I just keep asking you questions. Well, I haven’t heard the real issue yet. Could you try and re articulate that issue? What do you need? And I’m literally just asking questions, until everybody in the room kind of goes, Okay. There’s the issue until you hear that sweet sound of agreement, that’s the issue we’ve got to solve. Then we jump to discuss. And when the issue is crystal clear, and we all agree the discussion is usually really short. And then usually a decision needs to be made. And decisions are almost always simple. When the issue is clear, that doesn’t make them easy. Sometimes you got to let somebody go or shut down a business unit that you got some passion for disappointed customer and employee. Those are hard decisions, but that they’re not complex decisions. And so that’s how IDs works to help you really pinpoint what you need to solve and make the decisions necessary to move the business forward.


Okay, thank you for explaining that. I think I think we often look at issues and it’s really a symptom and so to like how to dive down to find


actually the issue itself. You’re sure.


Let’s talk about processes. So I would consider this to be the fifth step of the era. A system




stumbling block that a lot of organizations have on the best way to document the process. And then once it’s written that it goes on a shelf, and no one follows the process. What are your tips for all of us that have that or know people who have that?


Yeah. So what we what we teach is a 2018 approach to documenting, simplifying and getting your core processes followed by all sort of the anti SLP manual approach. Okay. And so, you know, number one, we start this endeavor at the leadership team, and we make the case that if we don’t all agree what the handful of truly core processes are the things that make us unique, our secret sauce, well, then, what are we documenting in the first place and so we get the leadership team to agree on what they are and every organization has an HR process for example, a marketing process a sales process, ample of operating process. SES an account or customer retention or satisfaction process and maybe an accounting process, it’s literally just a hammer. And then we agree what they are, where they start and stop and what their names are. And then one process at a time we go document and simplify them by identifying the 20% of the steps that get us 80% of the results. And we work to get on the same page, when we’re selling something, we should start with this step. And then do this and then do that. And yes, my goodness, I know that every customer is different, and every sale is different. But if we have our druthers, how should we manage the process, if we can control it start to finish and I know we can. And we get that on paper and we all look at it, we try and poke holes in it. And when we all agree, then we say all right, let’s just teach everybody who’s engaged and even one step in the sales process. That this is the way we do Do it at ABC company. And if you do that for your handful of core processes, you’re going to have a five to 25 page process manual, a series of pilots checklists that everybody in the organization will use because they’re one or two pages long. And you can use that to train people in on the basics. Knowing that as they become more experienced or ask questions of your more senior staff or your managers, they’ll learn to fill in the blanks between those major steps in the processes in a way that you’d be proud of that. That’s our philosophy and it is so again, painfully simple that it is difficult to believe it actually works and I’ve just seen it work so darn many times, is super powerful.


Do I can just speak from my own experience, I would get serious pushback on suggesting that. That 100% when going to a system at my engineering firm It’s sort of like, let’s just this is kind of the structure like if we follow just this general structure, and they’re like, the detail. So is is that uncommon to get pushed back on?


Yeah. And the engineering and accounting firms is super calm so that I hear that all the time. And all I say, there’s a little karate in this work, right where you use the momentum against you. What I’ll say to a leader who’s advocating for that is I’ll tell you what, what we’re focused on at the leadership level is building an executive summary of the detailed process you want to go build. Okay, so if you’re accountable for sales in the engineering company, and you think we need a 25 page document, I’m not going to die on that hill, Allison. But what I am going to say is before you go build that 25 page document, wouldn’t it benefit you to make sure your entire leadership team agrees that this is the executive summary of the major steps in that process, and then we can say goodbye At any way you want, as long as you follow these major steps, I like that, then if you want to make a change, come back and talk to us about the high level document because that’s the other thing. If you want to get everybody in the company on the same page with something and 87 page document is the worst possible way to do that nobody ever reads those doctor in enough detail to get on the same page. So that’s sort of the philosophy of EOS is let’s start at a high level get aligned and then go to the level of detail that’s necessary for you and your team. Okay,


I like that i’m, i’m not a detail gal, but working with you know, 100 other engineers it kind of forced me to, you know, swing in a different direction and


it was hard and I’m not I don’t mean to be dissing my engineers. I love my engineers but you


know that but but I you know, again, you are who you are, and that’s great. That’s the great thing about this work is you know, we got people around the table And it’s better when they are who they are than it is when they try and be something else. So.


So let’s talk about the final step in the ecosystem and you know, traction and I love. I love the word traction. It implies action, it implies like moving forward, it’s a strong word, what holds people back from getting traction? What holds businesses back from getting traction?


Well, one of the things I hear a lot when I go do a talk or a workshop with a roomful of visionary entrepreneurs is I’ll get a handful of people come up afterwards and say, you know, that traction component when you talk about discipline and accountability paid and that’s what we really need. And I say out, is that right? What do you mean? I’m thinking if I put this in the people around, we will be more disciplined and accountable. And I get to say, Aha, I think we might have identified a root cause here because you can’t have a group of people around you that are disciplined and accountable if you the owner, founder Leader visionary aren’t willing to be a little bit more disciplined and accountable to. And you know, one of the things that I think helps CEOs be effective as we start by working with the entire leadership team, including the visionary. Now, the cool thing about visionaries is we’re only holding them accountable to being great visionaries. And we’re trying to relieve them from the duty to be also great at owning the finance seat and approving all the expenses and selling everything and making all the key strategic decisions. So we’re building a team around him to be accountable for the parts of the job that have worn them out. But yet gotta be willing to be accountable and discipline yourself in order to create an organization that runs on discipline and accountability. And that’s the number one challenge I see entrepreneurial companies were the world’s greatest rationalizers. Yeah, I didn’t get any of the three things I said I was going to do when we met a quarter ago done, but I did do these three new ideas that popped on my desk. So why are you looking at me like that? I mean, you know, and I’m as guilty as the next guy that So,


alright, um, you just alluded to it, which was my next question is working with the leadership team identifying the three and you reference them as rocks for the quarter. When are you allowed to not work on the rock that you’ve identified? Like, when is that okay?


Yeah, so just a little context. You know, we first set company rocks with the leadership team, what are the three to seven essential life or death priorities for our organization this quarter. And then once we’ve set those rocks, we assign each rock to a member of the leadership team, and then we ask them to fill out the rest of their rocks for the quarter. So everybody walks out of this session clear on the three to seven priorities for our organization, and my three to seven priorities, and they should consume your time and attention. All of my leadership team members have day jobs too. So they Learn very painfully how to allow for the typical day job and stuff that happens and the crises that occur in the middle of the quarter. And, and ideally, you’re laser focused on pushing those priorities over the finish line quarter in and quarter out, on rare occasion, a new priority crops up. And you know if it is going to take some time and energy and you make a strategic decision that this new thing that just landed on my desk today is more important than one of my three to seven rocks this quarter, and you talk to your leadership team members just you don’t get to make this decision unilaterally and say, you know, I’m feeling like this new thing is more important than this. And I can’t do both. So I’m going to quit working on this rock. That happens two or three times a year. It’s not the end of the world any more than two times a year for the whole team. I’m not just talking about each individual, whole team. You just need to get better at predicting okay.


So I can swap them out. But it’s it’s improving your prediction of what


it wouldn’t say swap them out. I would we call that a non rock. I’m working on this thing. I’ve got another priority that’s consuming some bandwidth. It’s not going to be a rock for me until we’re writing rocks next quarter, but I need your permission to quit working on this thing we agreed was a priority. That’s


called a non rock. Okay, I like it. Um, what would you say is the number one benefit that people have expressed from working through or starting your EOS model?


Yeah, a great question. We actually did a survey almost nine years ago now where we were hoping to get a lot of really powerful data about the impact on businesses that EOS has add and the number one response to this survey was, you gave me my life back. You gave me my life back and and I can’t tell you the number I have entrepreneurs and entrepreneurs, family members who have emailed or called me to say thank you for that. Because you know what people who aren’t entrepreneurs don’t understand is on the cover of the magazine, it all looks fabulous, but it is a lonely, frightening, painful existence many days out of the year. And, you know, my my big message to everybody I talked to is, it is not your lot in life to be unhappy every day when you go to the office to have lost your passion for your business to feel like you’ve got to make a choice between being a good entrepreneur and a good husband or wife or parent to your family. If you don’t need to make that choice. You just got to figure out how to break through the ceiling. Find a great group of people around you you can trust to help you achieve your vision and generate a little traction and that’s the number one benefit Yeah.


kindred spirits in that respect. I love the fact that I get to do that every day to I’ve got to two more questions and I if if you don’t know the answer to this that’s perfectly fine. So I’ve got Get a grip in my hand. And then on my bookshelf, which is right over here, I’ve got traction, I’ve got rocket fuel I’ve got maybe a few more on my nightstand at home, what order do I read the what order should someone


consider it depends on who you are and where you are in the organization. So the best place to start in my opinion is traction. It is the definitive how to guide for an entrepreneur or an entrepreneurial leadership team member. How do I put the system Gino created to work in my own business and you’re going to get the most lift from that but he and I wrote Get a grip for a number of reasons, one of which was a lot of visionaries and other leaders are more experiential learners. They are how to learn ers and get a grip tells a story. It’s a business fable about a real life company implementing Eos. And so if you happen to be an experiential learner you learn more by doing or watching than you do by reading or studying. That’s a great read. How to be a great boss is a great book for people who lead and manage others. It’s the EOS way of driving accountability. And what’s


the title of that one? How to be a great boss?


How to be a boss


I don’t own that one.


Yeah, so I run to the store immediate I where books are sold. But that’s written by my by Gino and my longtime friend and colleague, Rene Bohr, and it’s a fabulous piece of work very simple, very high level will make everybody a better leader and manager. rocket fuel is a good book for visionaries or integrators or other leadership team members to read to understand the visionary integrator partnership, and then What the heck is EOS is sort of the basic primer, a lot of frontline staff or mid managers, frontline leaders, managers, team leaders get real value from just understanding why EOS is important. And what each of the basic foundational tools are, what my job is making sure we’re using them properly. So those are the five books in the traction library. And that’s why you should read each other.


Awesome. Well, I’m missing one. So I will go out and procure


that, Renee. Renee says thank you.


I’m just curious how many implementers Do you have me some wide,


so around the world, it’s 350. Now I’d say that’s about 320 in the US and 30, internationally, and the growth rate internationally is significantly higher than the growth growth rate. Locally, I’m not so the growth has been amazing and we’re excited about is 350 World Class individuals on property all friends and colleagues No doubt, I’m sure.


Peyton, what would be the best way for people to be able to find you or follow you online? What would you recommend?


Yeah, so from a resource center standpoint, our website EOS worldwide.com is a place you can find everything. I’m there on the implementer directory. So people can connect to me direct from there. My email, I know my assistant will provide you for you to put your show notes, but I welcome anybody reaching out directly to me. We’re all here to help the community of professional us. implementers is just excited about the opportunity to help entrepreneurs and their leadership team so we can help please reach out and we’ll be here to help you.


Awesome Peyton. It has been such a pleasure speaking to you today. Thank you for your time and all that you’re doing for the world.

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