Is your business not performing as well as it could? Or not growing as fast as you had planned?

Do one thing, right now. Take a look around your office and consider this…

According to Gallup, only 1/3 of Americans are engaged at work.

Other surveys show that on average only 66% of people’s capability are utilized. In other words, for every dollar paid, only $0.66 worth of work is being produced. That’s a lot of waste!

Engagement Affects Most Aspects of Your Business

Employee engagement is the commitment your employees have to your company and its goals.

Over 30 studies show that employee engagement correlates with:

• increased productivity
• more customer satisfaction
• higher profits
• reduced absenteeism
• lower turnover
• fewer mistakes

Studies also show that positive job attitudes lead to better work outcomes (more so than better work outcomes lead to positive job attitudes).

Levels of Employee Engagement

Employees are not either “engaged” or “disengaged.”

We like to measure 6 levels of employee engagement ranging from toxic disengagement to high engagement.

• Level 1: Ready to Quit
• Level 2: Conscious Disobedience
• Level 3: Willing Compliance
• Level 4: Cheerful Cooperation
• Level 5: Wholehearted Commitment
• Level 6: Creative Excitement

At Levels 1 and 2, actively disengaged employees are so unhappy that they dismiss or undermine the accomplishments of your engaged workers.

At Level 3, disengaged employees are mentally checked out. They put in time, but not energy.

If you’re like most businesses, most of your employees are probably working around Level 4, Cheerful Cooperation. They’re reasonably engaged, but not particularly excited by their work.

Finally, at Levels 5 and 6, engaged employees work passionately to drive innovation and deliver excellent results.

You Can Influence Engagement Levels

You have tremendous influence over your employees’ happiness, motivation, and job performance.

A recent study compared companies that invest heavily in employee experience to companies that didn’t.

The study found that “experiential” companies earned twice the revenue and four times more profit. They also outperformed most companies on the S&P 500.

Steps to Improve Employee Engagement

Are your employees excited to come into work each day?

This isn’t an impossible goal to achieve. Thousands of other companies have realized substantial benefits from even incremental gains in employee engagement.

If your employees tend toward “willing compliance” or “cheerful cooperation,” you still have room to grow.

Are you ready to dive into specifics?

If so, we’ve created a free series of articles covering a variety of strategies you can use.

“Your Employee Engagement Strategy” teaches 4 steps to engage your employees.

• Create a Positive Work Environment
• Enhance Company Communication
• Give Your Employees Purpose and Passion
• Develop Your Employees’ Skills and Strengths

Each article is packed with actionable tips that you can implement starting today.

Each article contains interviews with business professionals who’ve implemented the techniques discussed. Sometimes their experiments result in exceptional results. Other times things don’t go as planned, which can be equally illuminating.

We hope this series helps you on your journey to lead more effectively and achieve the highest levels of employee engagement in your organization.